Lays Potato Chips Print Ad Campaign - Model

Photo Shoot Casting Call for Models

Are you looking for a modeling job? There is a 2017 model casting call for a well-known brand that you can apply to! Lay’s Potato Chips is looking for models and actors for an upcoming print ad campaign! Casting directors are searching for men and women ages 25 to 45 years old. They are looking for a variety of ethnicities including Caucasian, African American, American Indian, Hispanic, Asian, Pacific Islander and everything in between. The team is seeking people who have amazing smiles. You don’t have to have the “perfect” smile, just a great smile!

Because the shoot will feature smiles, they are seeking people who have unique features. From slight teeth gaps, to slightly crooked teeth to large and small lips, they want to see your smile. This is a fabulous opportunity for an experienced or aspiring model or actor. Producers will be selected up to 43 talent to participate in the photo shoot. Auditions will be a photo shoot with a professional photographer! The pay for those selected will be $300.00. The shoot will take place in Dallas, Texas so only local talent are being accepted. If you are interested in sharing your smile with the world, sign up for the print ad casting call today!

About Frito-Lays

The company has been making snacks for over 80 years! With over 50,000 employees, the brand is one of the most well-known in the world. From supporting local farmers, to investing in sustainability efforts, to going the extra mile to use the highest quality ingredients, the company is taking steps to benefit the future.

What They Are Looking For

Lay’s “Smiles”
Audition Dates:
Tuesday July 25 OR Wednesday July 26
8:00-5:00 each day. Tell us your preference.
Audition Location:
North Dallas
Talent Specs:

Men and Women 25-45 with a great smile! We are not looking for a “perfect” smile.


We want a diverse group covering all ethnicities: Caucasian, African American, American Indian, Hispanic, Asian, Pacific Islander, and everything in between.

This entire shoot is about the smiles, so we really want to focus on their uniqueness. We would like to see various mouths sizes, slight gaps in the teeth, small and large lips, straight teeth, teeth that are slightly crooked, etc.

Pay Rate:
$300 plus 20% agency fee, if applicable.

We are casting a unique project with Lay’s potato chips. The casting will take place over 2 days next week and the audition IS the photo shoot. 43 talent will be chosen from the auditions and compensated for the usage.

How to Apply

If you would like to be considered for an audition for this unique opportunity, email a recent photo or headshot (smiling), your phone and email, and any day/time preference to for consideration. The audition will take a half hour or less. Agency talent, please check with your agent BEFORE you submit.

The audition IS the shoot! You will come in and shoot with a professional photographer. If chosen for the ad, you will be compensated. We will be choosing up to 43 winning smiles from the auditions.

Submission Deadline: Monday, July 24

Leave a Casting Response

1 Casting Response

  1. Madison

    I am looking for modeling and acting auditions in Iowa please let me know if there is anything close. Thank you for your time and consideration.